Through its loyal and rewards program, Starbucks could gather a huge amount of data, which it then used to its advantage to drive more sales from existing customers. With its 30,000 plus stores globally, it rakes in above 100 million transactions each week. Jon Francis, Starbucks’ Senior Vice President of enterprise analytics, data science, research data, and analytics, along with his team of data scientists, set out to improve business performance by using data collected through its mobile apps which have over 17M members. There are three areas where the company was able to improvise using the data it collected.
How Starbucks Is Winning Customers Using Big Data
How Starbucks Is Winning Customers Using Big…
How Starbucks Is Winning Customers Using Big Data
Through its loyal and rewards program, Starbucks could gather a huge amount of data, which it then used to its advantage to drive more sales from existing customers. With its 30,000 plus stores globally, it rakes in above 100 million transactions each week. Jon Francis, Starbucks’ Senior Vice President of enterprise analytics, data science, research data, and analytics, along with his team of data scientists, set out to improve business performance by using data collected through its mobile apps which have over 17M members. There are three areas where the company was able to improvise using the data it collected.