Dear Readers, A spot of humor for the week: Ending the week on a winning note, it was a joy to read an IBM's Global AI Adoption Index 2022 survey which revealed that Indian and Chinese companies are taking the lead in use of artificial intelligence compared to their peers in…
Hoteliers typically resort to dynamic pricing (changing the price of rooms as per changing market conditions) twice or thrice a year. Hilton has been…
Through its loyal and rewards program, Starbucks could gather a huge amount of data, which it then used to its advantage to drive more sales from…
A travel consumer's journey begins from the time they dream of going on a holiday. Their dream is 'augmented' when the hospitality sector promotes their…
The gaming industry is all about the number of 'active users' without whom the companies would come crumbling down. To prevent a mobile game from being…
AI enables personalized marketing tailored to the needs of individual customers. Helping marketers in the travel industry overcome their challenges of…
The Apple’s iOS 14 updates have made advertisers using events for conversion optimization or call-to-action such as the sales of tickets to a Coke…
Meta is still coming to terms with the aftermath of Apple's data privacy move which it rolled out with the iOS 14 update. Losses to the tune of…
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