How AI helps Travel Marketers in Customer Acquisition
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AI enables personalized marketing tailored to the needs of individual customers. Helping marketers in the travel industry overcome their challenges of catering to personalized product recommendations as well as information that is tailored to their needs. There is a plethora of opportunities which marketers can explore with the sheer amount of data they have such as geo-location data, demographic data, behavioral data et al. The obstacles are seen in the form of high customer acquisition costs and low conversion rates, diminishing brand loyalty from the customer end, and high rate of booking abandonment, which can go as high as 80%.
How AI helps Travel Marketers in Customer Acquisition
How AI helps Travel Marketers in Customer…
How AI helps Travel Marketers in Customer Acquisition
AI enables personalized marketing tailored to the needs of individual customers. Helping marketers in the travel industry overcome their challenges of catering to personalized product recommendations as well as information that is tailored to their needs. There is a plethora of opportunities which marketers can explore with the sheer amount of data they have such as geo-location data, demographic data, behavioral data et al. The obstacles are seen in the form of high customer acquisition costs and low conversion rates, diminishing brand loyalty from the customer end, and high rate of booking abandonment, which can go as high as 80%.