Sherlock AI and Tata Motors

Hi All

Hope you are well.

Tata Motors Limited, India's second largest car manufacturer started using Infinite Analytics' AI platform, Sherlock AI last year. The main objective was to use the platform and the underlying consumer behavior knowledge to reduce CAC (actual CAC and not some fuzzy Cost per Lead  - cost of acquiring a customer purchasing the vehicle in the showroom) and to expand the network exponentially, using the platform's algorithms.

At the end of the third month, the CAC had reduced by 75%, and Tata Motors also had the capability to expand their dealer/showroom network in places of a potential high demand/growth. Previously, each location for network expansion took over 5-6 months. Using Sherlock, they were able to reduce it to a few weeks.

Here is what their VP of Sales, Marketing & Customer Service, Rajan Amba, has to say about Sherlock/IA:

"Infinite Analytics has been a great partner to Tata Motors, in the last one year. Their platform, Sherlock AI, is helping us scale our network expansion in the passenger vehicle business. It also delivered what it promised - a reduction in CAC and a new perspective in customer acquisition that no one in the market provided. They are essential to our growth ambitions and we look forward to deepening our relationship with them."

We look forward to working with their PV, EV and CV categories, and playing a role in making them the largest manufacturer in India.