Infinite Analytics/Sherlock AI and Evocus

A case study on an alkaline water company and IA's Sherlock AI platform

I am back again, with another success story for Sherlock AI.

Evocus is a Alkaline water brand startup in India. It’s uniqueness is not just in its Ph 8+ attribute, but that it is also black. Evocus’ main challenge other than increasing sales, was to overcome the mental block in people’s mind about drinking water that is black in color.

Sherlock weaved its magic here. It not only identified the right audiences but was also able to uncover behavioral correlations that had a huge impact on product marketing and sales. The RoAS after a span of 4 months was over 3x.

Here’s Zulkarnain Shaikh, Sr. Manager of Digital Marketing, in his own words:

“We have been working with IA's Sherlock AI platform for over a year and a half now. After an initial ramp up period where the platform started to learn about optimal audiences and their behavior, it started to provide a really good ROAS (3x+) that we hadn't expected. In fact, we started to see correlations and insights that wouldn't have come up without Sherlock. For instance, an alkaline water being used by people to cure a hangover - this was something we had never thought about. Their onboarding has been very smooth, and we recommend them to every CPG company out there, especially now, when customer acquisition costs are through the roof.”

We look forward to working with Evocus in providing them with an even greater RoAS over the months to come.