For a long time, internal data has been used by companies and organizations to better their products and services. With the onset of the global pandemic, Covid-19, data as we knew it earlier, has been rendered futile. In the absence of help from existing and easily-accessible internal data, organizations had to look at external data for predictive models and for getting an insight into customer behaviour as well as market demand. Restaurants for example, being heavily impacted by the lockdowns, can look at external data such as traffic reports to know when more people are venturing out and may be open to dining out in patios or ordering in more 'outside' food. They can also use external data to know about the Covid-19 cases in particular locations and make a decision to open their branches/delivery systems there or not. In fact during the early stages of the spread of Covid-19, last year, we at Infinite Analytics conducted a comprehensive contact tracing in association with 30 state authorities across the country and traced people across hotspots in 23 states in India. You can read about it
Growing Relevance of External Data
Growing Relevance of External Data
Growing Relevance of External Data
For a long time, internal data has been used by companies and organizations to better their products and services. With the onset of the global pandemic, Covid-19, data as we knew it earlier, has been rendered futile. In the absence of help from existing and easily-accessible internal data, organizations had to look at external data for predictive models and for getting an insight into customer behaviour as well as market demand. Restaurants for example, being heavily impacted by the lockdowns, can look at external data such as traffic reports to know when more people are venturing out and may be open to dining out in patios or ordering in more 'outside' food. They can also use external data to know about the Covid-19 cases in particular locations and make a decision to open their branches/delivery systems there or not. In fact during the early stages of the spread of Covid-19, last year, we at Infinite Analytics conducted a comprehensive contact tracing in association with 30 state authorities across the country and traced people across hotspots in 23 states in India. You can read about it